Increased visibility

Increased visibility during rights issues – an offer for companies listed on Spotlight

Companies listed on Spotlight are able to utilize a service to increase their visibility during rights issues. The service consists of a filmed interview, an editorial article, distribution through the Finwire news agency and e-mail distribution to investors who have signed up for a subscription of offers from growth companies.

How we do it

Editorial article
We produce an editorial article highlighting the company, the current rights issue and how processed are planned to be used. The article is based on an interview with company representatives and is published ahead of the start of the rights issue in order to attract early attention.

Film recording
As part of the service, the company is presented with the opportunity to present its offer in a filmed interview, produced by the Finwire news agency. The recording takes place either at Spotlight in Stockholm or digitally through a webcast according to the company’s wishes.

News distribution through Finwire
The Finwire news agency produces a news article regarding the rights issue, which is published on well-established news sites such as Dagens Industri (DI.se), Placera.se (Avanza), Nordnet and EFN. This exposure not only provides a wide visibility in itself, but also increases the probability of further attention from other news providers.

Visibility and distribution
In order to maximize the reach, the offer is presented in several coordinated channels:

• The company publishes a press release and presents the information in its social media, linking to the rights issue.
• Spotlights distributes the information to approximately 14.000 subscribers who have registered their interest in investing in growth companies.
• Finwire and the news providers publishing its content increase the visibility through their platforms.