Technology company Ourliving is investing in the business platform Hubspot to strengthen growth and offer a more cohesive customer journey in its subsidiary Boappa, which is a communication platform for housing cooperatives and joint property associations. This is according to a press release.The initiative also includes a new conversion-optimized website with a clearer positioning toward prioritized customer segments.The implementation will take place gradually during 2026, with the first phase scheduled for the second half of June and full rollout during the second half of the year. "With Hubspot, we are taking a concrete step toward a more automated and data-driven business. It gives us better conditions to increase the growth rate, work more effectively in sales, and create greater value in every customer relationship," comments Jeanette Andersson, CEO of Ourliving.The size of the investment is not specified.