Medicinteknikbolaget Peptonic Medical is launching a new product segment within health and beauty in the second half of 2026. The initiative includes a new shared brand and is intended to broaden the company’s product portfolio with a focus on women’s health.The first product will be a dietary supplement with collagen peptides, vitamins, minerals and other active ingredients. Peptonic has also expanded its range with intimate wipes and a moisturizing intimate cream ahead of upcoming launches. According to interim CEO Daniel Rudeklint, the initiative is expected to create new revenue streams, strengthen the market position and reach new customer groups. No financial details are provided regarding the initiative- The launch marks an important strategic step for Peptonic. We are now entering an attractive and rapidly growing market segment where demand for products that combine beauty, health and well-being continues to increase globally. By establishing a new product segment and at the same time bringing products together under a new brand, we create the conditions for increased market presence, stronger customer loyalty and long-term growth. We believe that the initiative gives us good opportunities to reach new customer groups and strengthen our position within women’s health and beauty, says Daniel Rudeklint.