The lead generation company Fable Media's principal shareholder and board member Frederik Cardel Falbe-Hansen on January 5 bought 339,706 shares in the company. The shares were purchased at a price of SEK 6 per share, a transaction of SEK 2.0 million. The transaction was carried out off-market. This is according to Finansinspektionen's insider register.Falbe-Hansen had on November 26 a holding of 24.29 million shares, which corresponds to 71.49 percent of the capital and votes in the company, according to the ownership service Holdings.Furthermore, the board member Carl Magnusson, through a company, has reported the sale of a block of shares that matches the one Falbe-Hansen has bought. His holding thereafter amounts to 679,413 shares, corresponding to 2.00 percent of the capital and votes in Fable Media.